Shaping Futures- Logo design

Shaping FuturesWe delivered a full scale rebrand for Shaping Futures (formerly MNCO), Merseyside’s leading outreach network.

Shaping Futures is a is a collaborative partnership between the Higher Education Institutions and Further Education Colleges located in Greater Merseyside. It works with schools across the region to promote progression into higher higher education.

Following the receipt of new funding, Shaping Futures wanted to enter its new era with a refreshed brand and clear identity.

The network tasked us with developing a new brand that would re-define the network and help to broaden its reach beyond Merseyside.

Working with schools, further education and higher education institutions across the Liverpool City Region and Lancashire, the network wanted to remove ‘Merseyside’ from its moniker and rebrand with a name that reflected its aspirational work.

We created a new identity for the network including its new Shaping Futures title and a revitalised logo.

New brand guidelines and logo designs were produced, with a colour palette aimed at linking the brand to the lead national institution, the National Network for Collaborative Outreach.

The end result is a strong and recognisable logo with a name that accurately represents the network and its objectives.

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